Guides

A section-by-section, practical guide to making your profile show up in search results and win over the people who land on it.

Formulas and role-by-role examples for writing a 220-character LinkedIn headline with the keywords people search for and a clear value proposition.

Turn your profile summary into copy that hooks visitors in the first line, backs itself up with proof and offers a clear next step.

Opening types, copy-ready templates and ways to fix weak hooks, so you stop the scrolling reader at the very first line.

Instead of generic "best time" lists, here's a method for finding the posting times that suit your own audience and a posting rhythm you can sustain.

A slide-by-slide template and design rules for planning, designing and uploading a swipeable document post as a PDF.

From positioning to content pillars, from profile alignment to a 90-day plan: how to build a personal brand on LinkedIn from the ground up.

Inbox zero is less about keeping your inbox empty and more about making a decision on every email. Here's how to do it with four decision rules and a daily routine.

The steps to job hunting on LinkedIn, from preparing your profile and filtering job searches to messaging recruiters and tracking your applications.