Digital marketing
Local SEO that puts you on the map, literally
In short
Local SEO is the work of getting a business to appear in Google Maps and “near me” searches in the area it serves. Weras Labs optimises your Google Business Profile categories, services and photos, replies to reviews, keeps your name, address and phone consistent across listings, and builds location and service pages on your site. Everything is managed remotely.
When someone nearby searches “dentist near me” or “plumber in Brighton”, does your business show up in the map pack? Weras Labs optimises your Google Business Profile, keeps categories, photos and review replies in order, and structures your website around the areas and services you cover. The goal is to turn local searches into calls, direction requests and bookings. All of it is managed online, so we work with businesses wherever they are.
- Free intro call
- Written proposal
- You own the code and accounts
Who it's for
Clinics and practices
Dentists, physiotherapists, vets and other appointment-based businesses.
Restaurants and cafés
Venues that want menus, photos and opening hours to stand out on the map.
Local shops and studios
Salons, garages, opticians and others that rely on neighbourhood customers.
Service-area businesses
Plumbers, cleaners, movers and trades that travel to the customer.
What local SEO is and who it is for
Local SEO helps businesses that serve a specific area show up when people in that area search. For local queries, Google places a map with a handful of businesses above the regular results. Being in that map pack means calls, direction requests and walk-ins for any business with a shopfront, clinic or office, or one that travels to customers.
Google weighs three things for local results: relevance to the search, distance from the searcher and prominence. Distance is fixed; the other two are where the work happens.
Google Business Profile optimisation
Your profile is often seen before your website. We work through:
- Setup and guidance through verification if you do not have a profile yet
- Primary and secondary categories chosen with care
- Services and products, description, opening hours and holiday hours
- Real, current photos and regular posts
- Q&A, booking links and website links
- Review replies: thanks for positive reviews, calm and constructive responses to negative ones
We never use fake reviews or keyword-stuffed business names. Those break Google's guidelines and can get a profile suspended.
NAP consistency and citations
NAP stands for name, address and phone number. When these match exactly across your website, Google Business Profile, Apple Maps, Bing Places, social profiles and industry directories, Google has more reason to trust your listing.
We audit your existing listings, flag outdated addresses, old phone numbers and spelling variations, and work through the corrections. For businesses that have moved or changed numbers, this is often the quickest win available.
Location and service pages on your site
Map results draw on your website too, so we structure it for local search:
- Dedicated pages for the towns or neighbourhoods you serve, with genuinely useful detail
- A clear page for each service you offer
- LocalBusiness structured data, embedded maps and click-to-call links
- Fast mobile pages with contact details always within reach
We do not produce near-identical pages with only the town name swapped. Google treats those as thin content.
Tracking results and what shapes the scope
Each month we report Google Business Profile performance (search and map views, calls, direction requests, website clicks) alongside local queries from Search Console. Scope depends on the number of locations, the areas you cover, the state of your reviews and how much site work is needed; we review all of that before sending a written proposal.
Map rankings shift with the searcher's location, so no one can guarantee a fixed position. We focus on visibility and enquiries you can measure.
Why Weras Labs
Weras Labs is a small software company led by founder Habip Dayan. The same team handles both your profile and your website, so the two halves of local SEO stay aligned. You deal directly with the person doing the work.
We run local SEO entirely online from Turkey and work with businesses in Turkey and abroad. We do not need to visit; your own photos or a local photographer are enough. Your Google Business Profile always stays in your ownership, with us added as a manager.
What's included
What a typical project delivers. We always narrow or widen the scope together to fit what you need.
Profile setup and verification
New profiles, verification steps and help with ownership issues.
Categories and services
The right primary category, relevant secondary ones and a complete service list.
Photos and posts
Real photos of your premises and work, plus offers and updates.
Review management
Consistent replies and a simple link for happy customers to leave a review.
NAP consistency
Name, address and phone aligned across maps and directories.
Location and service pages
Useful, non-duplicate pages for each area you serve.
Local structured data
LocalBusiness schema, maps and click-to-call built into the site.
Monthly reporting
Profile views, calls, direction requests and website clicks in one summary.
How we work
- 1
Free initial review
We look at your profile, your site and how competitors appear on the map.
- 2
Written proposal
Profile work, site changes and reporting cadence in a clear scope.
- 3
Profile and listing fixes
Categories, details, photos and NAP issues are handled first.
- 4
Site work
Location and service pages, local schema and mobile speed improvements.
- 5
Ongoing management
Review replies, posts and adjustments based on the data.
Frequently asked questions
What is a Google Business Profile?
It is the free listing that shows your business in Google Search and Maps, with your address, phone, opening hours, photos and reviews. A complete, regularly updated profile is the foundation of appearing in local searches.
How do I get my business on Google Maps?
You add the business through Google Business Profile and verify it using whichever method Google offers, such as video, phone or post. We set it up with you and guide you through verification. The profile is created under your own account.
Can you guarantee a top spot in the map pack?
No. Map results change with each searcher's location and Google decides the order, so no one can honestly guarantee a position. We make sure your profile and site meet the factors Google looks at, and we measure views and calls every month.
Can you remove negative reviews?
Only reviews that break Google's policies, such as spam, abuse or fake accounts, can be flagged for removal, and Google makes the call. For genuine negative reviews, a calm, helpful reply usually reassures future customers more than silence would.
Do you need to be in my city to do local SEO?
No. Profile management, site changes and reporting are all done online. We work remotely with businesses in different cities and countries over video calls and messaging, and you approve every profile change before it goes live.
I have several locations. Does each need its own work?
Yes. Each location should have its own Google Business Profile and its own page on your site. We organise them under one account so details stay consistent, and the proposal scopes the work by number of locations.
Can local SEO work without a website?
A profile on its own can work, but businesses with a website send Google stronger signals and convert visitors more easily. If you need one, we can build a fast, simple site alongside the local SEO work.
Related services
- SEO ServicesTechnical SEO, on-page work and search-led content that make your site easier to find on Google, measured every month.Details
- Google Ads ManagementGoogle Ads setup and management across Search, Performance Max, Shopping and local campaigns, measured by real conversions.Details
- Website DesignFast, search-ready websites for small businesses at a budget that makes sense, designed and built by one senior team.Details
- Online Booking SystemA custom booking system where clients schedule themselves around the clock, with automatic SMS, WhatsApp and email reminders.Details
Let's talk about your project
Describe what you need in a few sentences. We'll pin down the scope together and send a free quote within one business day. You talk directly to the developer.