Digital marketing
Google Ads management focused on customers, not clicks
In short
Weras Labs is a small software and digital marketing team that sets up and manages Google Ads accounts for businesses. We build Search, Performance Max, Shopping and local campaigns, research keywords and negatives, set up conversion tracking with GA4 and Google Tag Manager, and report in plain language. You own the account and pay Google directly.
Anyone can switch on a Google Ads campaign in an afternoon. The hard part is stopping the budget from leaking into irrelevant searches, unmeasured clicks and a landing page that doesn't convert. Weras Labs sets up and manages Google Ads accounts around what actually matters to your business: calls, enquiries and sales. Because the same team runs your ads and can build the page they point to, we can fix the whole path from search to customer, not just the bids.
- Free intro call
- Written proposal
- You own the code and accounts
Who it's for
Local service businesses
Clinics, trades, law firms and salons that want calls and bookings from their area.
Online stores
E-commerce brands that want to sell through Shopping and Performance Max campaigns.
B2B and professional services
Software, consulting and manufacturing firms collecting quote requests and meetings.
Frustrated advertisers
Businesses already spending on ads but unable to see where the money goes.
Campaign types we run
Google Ads is not one product. Which campaign types make sense depends on what you sell and how your customers search for it:
- Search campaigns: Your text ad appears the moment someone searches for what you offer. For most businesses this is the most controllable place to start.
- Performance Max: One campaign across Search, YouTube, Display, Gmail and Maps. Powerful when fed good conversion data, hard to steer without it.
- Shopping campaigns: Your products show with image, price and store name. We set up Merchant Center and tidy your product feed too.
- Local and call-focused campaigns: Built to win map visibility, phone calls and store visits, working alongside your Google Business Profile.
We rarely launch everything at once. We start with the one or two campaign types that fit your goal and budget, then expand as data comes in.
Keyword research and negative keywords
A healthy account is as much about the searches you exclude as the ones you target. For a service business, queries containing “free”, “jobs” or “how to” are often just clicks that burn budget.
- We separate buying-intent searches from research searches
- We choose broad, phrase and exact match deliberately, campaign by campaign
- We review the search terms report regularly and keep growing the negative list
- We keep branded searches in their own campaign so reporting stays honest
This is never a one-off job. The way people search keeps shifting, and the keyword and negative lists shift with it.
Conversion tracking, GA4 and landing pages
An account without conversion tracking is managed in the dark, and Google's automated bidding can only learn what works from accurate conversion data. So measurement comes first:
- Google Tag Manager setup and a clean tag structure
- GA4 linked to Google Ads, with conversions imported properly
- Separate tracking for form submissions, WhatsApp taps, phone calls and purchases
- Enhanced conversions and a GDPR/KVKK-friendly cookie banner with Consent Mode
The page your ad sends people to matters just as much. Because we are a software team, we don't just flag a slow or cluttered landing page in a report; when it is needed, we design and build a dedicated page for the campaign.
Budget and what drives results
There is no single right budget for Google Ads, and nobody can promise results in advance. You pay your ad spend directly to Google from your own account; our management work is quoted separately, in writing. The factors that shape results most:
- Competition and cost per click in your market
- How strong your offer, pricing and reasons to choose you are
- Where you advertise: one town, a whole country or several countries
- How fast, trustworthy and easy to act on your landing page is
- How much reliable conversion data the account has collected
The first weeks are usually a learning period. If a budget is too small for a campaign to gather meaningful data, we say so and suggest a narrower starting point.
Reporting and ongoing optimisation
We don't set an account up and walk away. We regularly review search terms, bid strategies, ad copy and budget allocation, and keep a short change log so you can see what was done and why.
Reports focus on questions that matter to your business rather than vanity metrics: how many enquiries, calls and sales came in, and what each one cost. If you like, we set up a live Looker Studio dashboard you can open any time. When something isn't working, the report says so plainly, and we decide the next step together.
Why work with Weras Labs
Weras Labs is a small software company led by founder Habip Dayan. We build websites, custom software and AI integrations, and our marketing work sits on top of that technical foundation. Ads, tracking and landing pages live with one team, so problems don't bounce between an agency and a developer.
You talk directly to the person managing your account. Google Ads, Analytics and Tag Manager are created in your name from day one, and if we ever stop working together, the history and data stay with you. We are based in Turkey and work remotely with clients across the country and abroad.
What's included
What a typical project delivers. We always narrow or widen the scope together to fit what you need.
Account setup
Campaign, ad group and targeting structure built from scratch or rebuilt in an account you own.
Keyword research
High-intent search terms plus negative keyword lists that protect your budget.
Ads and assets
Responsive search ads, sitelinks, callouts, images and call assets written for your offer.
Conversion tracking
GA4, Google Tag Manager and enhanced conversions measuring forms, calls and sales.
Shopping and Merchant Center
Product feed, Merchant Center account and Shopping campaigns for online stores.
Landing page support
Fast, conversion-focused landing pages designed and built when a campaign needs one.
Plain-language reporting
Regular reports you can actually read, plus an optional live Looker Studio dashboard.
Account audits
Already advertising? We review your account and list where budget is being wasted.
How we work
- 1
Intro call and review
We talk through your business, goals and, if you have one, your current ad account.
- 2
Written proposal
A clear plan covering campaign types, target locations and management scope.
- 3
Tracking and build
Conversion tracking goes in first, then campaigns and ads are prepared for launch.
- 4
Launch and learning
We watch the first weeks closely and make quick corrections as data arrives.
- 5
Optimise and report
Ongoing improvements, with results and next steps shared in regular reports.
Frequently asked questions
How much does Google Ads management cost?
It depends on the number of campaigns, target locations, the state of your tracking and whether you need a landing page. Instead of a fixed price list, we send a written, itemised proposal after a short call. Your ad spend is separate and is paid directly to Google.
Who do I pay the ad budget to?
You pay Google directly, using the payment method on your own Google Ads account. Your ad spend never passes through us, and you can see every charge in your account. We only charge a separate fee for managing it.
Can you guarantee sales from Google Ads?
No, and no honest agency can. Results depend on competition, budget, the strength of your offer and your landing page. What we promise is careful use of your budget, proper measurement and plain reporting on what works and what doesn't.
How soon will I see results?
Ads start getting clicks the day they go live, but campaigns need time to settle. The first weeks are a learning period for both Google's bidding and for us. Lasting improvements come from that data and build up over the following weeks.
Can you take over my existing Google Ads account?
Yes. We first review the account history, structure and conversion settings, then share what we find in writing. Rebuilding inside the existing account is usually smarter than starting fresh, because historical data has real value.
Who owns the ad account?
You do, always. Google Ads, Analytics and Tag Manager are created in your name and we work with manager access. If we stop working together, you simply remove our access; campaigns, history and data all stay with you.
Should I invest in Google Ads or SEO?
They work best together rather than as alternatives. Google Ads gives you fast visibility and a controlled way to test offers, while SEO builds lasting traffic you don't pay for per click. Many businesses start with ads and grow SEO in parallel.
Related services
- SEO ServicesTechnical SEO, on-page work and search-led content that make your site easier to find on Google, measured every month.Details
- Local SEO and Google Business ProfileGoogle Business Profile optimisation, map visibility and location pages that help nearby customers find and contact you.Details
- Social Media ManagementContent planning, posting, community management and Meta ads for Instagram, TikTok, LinkedIn and YouTube.Details
- E-commerce DevelopmentFast, conversion-focused online stores you own, with payments, shipping, invoicing and marketplace sync built in.Details
Let's talk about your project
Describe what you need in a few sentences. We'll pin down the scope together and send a free quote within one business day. You talk directly to the developer.