Digital marketing
Social media management that stays consistent and serves your business
In short
Weras Labs is a small software and digital marketing team that manages Instagram, TikTok, LinkedIn and YouTube accounts for businesses. We plan a monthly content calendar, produce graphics and short videos, publish posts, handle comments and messages, and run Meta ads. We never buy followers, and your accounts and ad budget always stay yours.
Is your business account still showing a post from months ago? Or are you posting every day without seeing what it does for your business? Weras Labs manages social media accounts to a plan: we build the content calendar, produce the visuals and short videos, publish on schedule, keep up with comments and messages, and run Meta ads when reach needs a push. The goal isn't likes for their own sake, it's turning followers into customers.
- Free intro call
- Written proposal
- You own the code and accounts
Who it's for
Restaurants and local shops
Businesses that want a steady Instagram presence showing their menu, products and atmosphere.
Clinics, salons and consultants
Service providers using trustworthy content to win bookings and enquiries.
E-commerce brands
Online stores promoting products with short video and Meta ads to drive site traffic.
B2B and tech companies
Firms building authority and trust on LinkedIn.
What social media management includes
Managing social media is more than posting. It means giving your brand a consistent voice, showing up regularly and answering the interest that comes in. We agree the scope with you, but a typical engagement covers:
- Tidying up profiles, bios, links and story highlights
- A monthly content calendar and posting plan
- Posts, carousels, stories and Reels or short-form video
- Publishing on schedule
- Monitoring comments and direct messages
- Setting up and managing Meta ads
- A monthly report and the plan for the next month
Your team can shoot photos and video while we handle editing, copy and publishing, or we can take on content from start to finish.
Content planning and the posting calendar
Random posting runs out of steam fast. At the start of each month we prepare a content calendar around your goals, promotions and seasonal moments, and send it for your approval. Every entry has a topic, format, caption and publish date.
We mix content pillars so the feed never turns into a wall of ads: posts that explain your product or service, answer common questions, show your team and the work behind the scenes, share customer experiences, and invite people to buy or book. Approval is simple: you see the whole month in one document, leave comments, and get revisions back quickly.
Instagram, TikTok, LinkedIn or YouTube?
You don't need to be everywhere. Being good where your customers already spend time beats being thin on every platform:
- Instagram: Often the main shop window for restaurants, cafés, beauty, fashion, travel and local services. Reels, stories and highlights work together.
- TikTok: For brands reaching a younger audience or showing products in quick, entertaining video.
- LinkedIn: For B2B companies, consultants, software and manufacturing firms building trust and authority.
- YouTube: For product demos, tutorials and anything that needs longer explanation. It behaves like a search engine, so good videos keep getting found.
In the first call we pick the platforms worth your time, often starting with just one or two.
Instagram and Meta ads
Organic posts mostly reach people who already follow you; reaching new customers usually takes paid ads. We set up and manage Instagram and Facebook campaigns in Meta Ads Manager:
- Location, interest and lookalike audiences
- Retargeting people who visited your website
- Campaigns optimised for messages, leads, sales or traffic
- Conversion tracking with the Meta Pixel and Conversions API
Instead of pressing “Boost post” and hoping, we build campaigns around a measurable goal. You pay ad spend directly to Meta from your own ad account. Results depend on budget, how compelling your offer is and the competition, and we are upfront about that from the start.
Community management and reporting
An unanswered question on social media can be a lost customer. We check comments and direct messages at agreed times and prepare saved replies, approved by you, for common questions. Messages about pricing, complaints or anything sensitive are passed to you; we never make promises on your behalf.
At the end of each month you get a plain report covering reach, engagement, profile visits, website clicks and messages. It notes what worked and what didn't, and next month's plan is built on that data. We never buy followers or likes: fake numbers damage your account and hide what is really happening.
Why work with Weras Labs
Weras Labs is a small software company led by founder Habip Dayan. We build websites, custom software and AI integrations, which means we can treat social media as part of a bigger system that includes your website, tracking and, where useful, WhatsApp or booking tools. One team builds the path from follower to site visit to sale.
You talk directly to the person running your accounts. Your social profiles, Meta Business Portfolio and ad account stay in your name; we work with delegated access. We are based in Turkey and work remotely with businesses across the country and abroad.
What's included
What a typical project delivers. We always narrow or widen the scope together to fit what you need.
Monthly content calendar
Topics, formats, captions and dates planned around your goals and sent for approval.
Graphics and video
Posts, carousels, stories and Reels or short-form video, designed and edited.
Copywriting
Captions and hooks in your brand's voice, with hashtags chosen with care.
Scheduled publishing
Posts go out on the planned day and time, formatted for each platform.
Community management
Comment and DM monitoring, approved saved replies and quick hand-offs to you.
Meta ads
Instagram and Facebook campaigns with proper targeting and Pixel-based measurement.
Profile optimisation
Bio, links, highlights and contact buttons reworked around what you sell.
Monthly report
Reach, engagement, website clicks and messages in a plain summary, plus next month's plan.
How we work
- 1
Intro call and audit
We look at your business, audience and the current state of your accounts.
- 2
Written proposal
A clear plan covering platforms, posting frequency and scope of work.
- 3
Calendar and approval
We prepare the first month's calendar and start production once you approve.
- 4
Publish and engage
Posts go live, comments and messages are handled, and ads run where they make sense.
- 5
Report and replan
Month-end results feed directly into the next month's plan.
Frequently asked questions
How much does social media management cost?
It depends on the number of platforms, how often we post, how much video is involved and whether ad management is included. Rather than a fixed package list, we send a written proposal after hearing what you need. Ad spend is always separate.
How many followers will I gain?
We don't promise follower numbers, and we never buy followers or likes. Real growth depends on content quality, consistency, ad budget and your market. We focus less on vanity numbers and more on the messages, bookings and sales your account brings in.
Who do I pay the Instagram ad budget to?
You pay Meta directly, using the payment method on your own ad account. The money never passes through us, and every charge is visible in your account. We charge a separate fee only for setting up and managing the campaigns.
Can I approve content before it goes live?
Yes. Each month's calendar is sent for approval before anything is published. You can review the graphics, videos and captions and ask for changes. Nothing goes out without your sign-off.
Who shoots the photos and videos?
That depends on your business. Natural phone footage often works very well, so we give you a simple shot list and handle editing and publishing ourselves. If a professional shoot is needed, we plan it separately in the proposal.
Who owns my social media accounts?
You do, always. Your Instagram, Facebook, TikTok and ad accounts stay in your name, and we work through delegated access such as Meta Business Portfolio. If we stop working together, you remove our access and keep all your content and history.
Should I focus on social media or Google Ads?
One creates demand, the other captures it. Social media introduces your brand to people who aren't searching for you yet, while Google Ads shows up for people already looking for what you offer. Depending on budget and goals, we often recommend using both.
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Let's talk about your project
Describe what you need in a few sentences. We'll pin down the scope together and send a free quote within one business day. You talk directly to the developer.