Custom CRM software built around your sales process
When customer details live in a salesperson's phone, quotes sit in someone's inbox and follow-ups depend on memory, your customer relationships leave when people do. Weras Labs builds custom CRM systems that put customers, deals and next steps in one place, with only the screens your team needs, so they open it because it helps rather than because they are told to.
What a CRM should solve
At its core, customer relationship management answers three questions: who are we talking to, where does each deal stand and what has to happen next. When those answers live in one system, quotes stop slipping through the cracks, two reps never call the same lead and managers see where revenue is heading without waiting for month end.
A custom CRM encodes your own sales language. A construction firm moving through site surveys and progress payments sells very differently from an agency running demos and contracts, and the software should reflect that.
Typical scope
- Contacts and companies: details, conversation history, notes and files
- Sales pipeline: a drag-and-drop board of deals by stage
- Quotes: create from templates, send as PDF, track revisions and approval
- Tasks and reminders: calls, meetings and follow-ups with alerts for overdue items
- Teams and permissions: reps see their own book, managers see everything
- Reporting: performance by rep, win and loss rates, reasons deals were lost
- Integrations: website forms, email, WhatsApp Business, invoicing and accounting tools
Optionally we add an AI assistant on Claude or Gemini that summarises call notes, drafts quotes and suggests the next sensible step for each deal.
Why custom instead of an off-the-shelf CRM
Off-the-shelf CRMs are powerful, but two problems are common: teams get lost in features they never needed and quietly stop updating the system, or per-seat pricing becomes a serious line item as the team grows. Custom fields and automations often require add-ons or consultants on top.
A custom CRM contains only what you use, keeps your data fully yours and is designed from day one to talk to your other systems. If we think an existing product would serve you well, we will say so in the first call.
What affects price and timeline
The main cost drivers are the number of pipeline stages and business rules, users and permission levels, quote and document templates, the systems to integrate (email, phone, WhatsApp, accounting), importing existing data and mobile use in the field.
A focused first release typically ships in 4–8 weeks; projects with extensive integrations and automation take 8–14 weeks. We recommend starting with a core that removes your biggest time sink, then growing from there. Ask for a free quote and we will propose options that fit your budget.
Technology and how we work
We build the CRM as a web application that works in the browser and on phones, using Next.js, React, TypeScript and Node.js, with data on Firebase behind role-based access and deployment on Vercel. Mobile-friendly screens for field sales are standard.
Weras Labs is a small senior software team led by founder Habip Dayan. Throughout the project you talk to the developer writing the code, so decisions are quick and nothing is lost between layers of management. We are based in Turkey and work remotely with companies abroad.
What's included
Contact records
Company and person details, conversation history, notes and files on one screen.
Sales pipeline
A visual board where deals move between stages with a drag.
Quote management
Template-based quotes, PDF delivery, revisions and approval status.
Tasks and reminders
Call and meeting tasks with email or in-app alerts when follow-ups slip.
Lead capture
Website forms, email and WhatsApp enquiries become CRM records automatically.
Manager reporting
Rep performance, conversion rates and loss reasons at a glance.
AI assistant
Optional Claude or Gemini features for summarising notes and drafting quotes.
Role-based access
Everyone sees only the customers and records they are allowed to.
How we work
- 1
Map your sales process
We trace how a customer moves from first contact to signed deal.
- 2
Scope and free quote
A written plan for the first release with modules, timeline and budget.
- 3
Build in short cycles
Weekly preview links you can try, with your feedback shaping each iteration.
- 4
Import and training
We migrate your existing lists and run a short session with your sales team.
- 5
Launch and improve
After go-live we watch how the team uses it and keep refining.
Frequently asked questions
Does a small sales team really need a CRM?
Even a team of two or three loses track of quotes and follow-ups. For small teams a lean CRM with contacts, a pipeline and reminders is usually enough and can be live within weeks.
Can you migrate data from spreadsheets or our current CRM?
Yes. We import contacts, companies and activity history from Excel, CSV or any CRM that supports export, and merge duplicates along the way.
Can WhatsApp and email conversations show up in the CRM?
With the WhatsApp Business API and email integration, incoming messages can be linked to the right customer record. Exactly how depends on the services you already use, which we review in the first call.
Who owns the data and the code?
Your data is yours and can be exported at any time. Ownership of the source code and infrastructure handover are stated clearly in the quote.
Can the CRM include AI features?
Yes. We integrate Claude or Gemini to summarise meeting notes, draft follow-up emails and quotes, or classify incoming leads, with sensible cost limits and data handling rules.
How long does custom CRM development take?
A focused first release usually takes 4–8 weeks. Larger projects with many integrations take 8–14 weeks; the free quote includes a concrete timeline.
Related services
- Business Process AutomationCustom automation that removes repetitive manual work: spreadsheet reports, data entry and syncing between the tools you already use.
- AI Chatbot DevelopmentAI chatbots for your website and WhatsApp that know your products, prices and policies, and hand off to your team when needed.
- Small Business Accounting SoftwareCustom bookkeeping software that tracks customer balances, income, expenses and payments in one place, built around your workflow.
- API Integration ServicesReliable integrations between your store, marketplaces, payment gateways, shipping, invoicing and ERP, with monitoring built in.
Let's talk about your project
Describe what you need in a few sentences. We'll pin down the scope together and send a free quote within one business day. You talk directly to the developer.