Digital marketing
SEO services that start in the code
In short
SEO services are the technical, content and structural work that helps a website appear for relevant Google searches. Weras Labs fixes site speed, crawlability, structured data and internal linking, plans content from keyword research, and reports progress every month from Search Console and GA4. We do not promise rankings; we deliver measurable, transparent progress.
Your site is live, but search traffic barely registers. Weras Labs approaches SEO as engineers first: we fix how fast your site loads, how easily Google can crawl it and how its pages connect, then build content around what your customers actually search for. Because we write software for a living, technical issues get fixed, not just listed in an audit. Every month you see what changed, backed by Search Console and GA4 data.
- Free intro call
- Written proposal
- You own the code and accounts
Who it's for
Online stores
Crawlable category and product pages, product schema and duplicate content cleanup.
Clinics and healthcare
Treatment and practitioner pages plus content that answers patient questions.
Professional services
Law firms, consultants and architects who need service pages that bring in enquiries.
B2B manufacturers
Product ranges and technical specs structured so buyers at home and abroad can find them.
What SEO is and how we approach it
Search engine optimisation is the work of making sure your site shows up when people search for what you offer. It rests on three things: Google can crawl and understand your pages (technical SEO), those pages answer the right queries (content), and other sites treat yours as credible (authority).
We start with a technical crawl, because great copy on a page Google cannot index, or one that crawls along on mobile, goes nowhere.
Our technical SEO checklist
On every engagement we crawl the full site and work through:
- Search Console setup, indexing errors and page coverage
- Core Web Vitals: LCP, INP and CLS, image weight, render-blocking scripts
- XML sitemaps, robots.txt, canonical tags and redirect chains
- Title tags, meta descriptions and heading structure
- Structured data such as Organization, Product, FAQ and Breadcrumb schema
- Internal linking, broken links and orphaned pages
- hreflang for multilingual sites
Whether you run Next.js, WordPress or a custom stack, we can ship the fixes ourselves rather than handing your developers a to-do list.
Keyword research and SEO content
We pick targets from data, not hunches: existing impressions in Search Console, competing pages and keyword volume tools. From there we map one page to each core service or product group and plan guides for the questions buyers ask before they get in touch.
The writing is plain and specific, the way an expert would explain it. Keyword-stuffed filler rarely holds its position, and it does nothing for the people who do read it.
How we measure results
You get a short report each month: clicks, impressions and average position from Google Search Console, plus organic sessions and conversions such as form submissions or calls from GA4. It also lists the fixes shipped and content published that month, so you can connect the work to the numbers.
Rankings are a means, not the goal, which is why conversion tracking goes in during the first month.
What shapes the scope and timeline
SEO compounds over months rather than flipping on overnight. We do not publish a price list; we review your site and send a written proposal. The main factors are:
- Site size and how much technical debt it carries
- Competition in your market and the difficulty of target keywords
- How much content is produced each month
- Number of languages and target countries
- Whether we implement code changes directly
No one can guarantee a specific position on Google. Treat any proposal that does with caution.
Why Weras Labs
Weras Labs is a small software company led by founder Habip Dayan. We build and ship our own products, so we know the engineering side of search visibility well. There is no account manager in the middle: you speak directly with the person doing the work.
We are based in Turkey and work fully remotely with clients across Europe, the US and beyond. Search Console, GA4 and your domain stay in your name, so your data stays with you whether or not we keep working together.
What's included
What a typical project delivers. We always narrow or widen the scope together to fit what you need.
Technical SEO audit
Indexing, redirect, canonical and sitemap issues found and fixed, not just reported.
Core Web Vitals
Image, font and script optimisation for pages that load quickly on mobile.
Structured data
Product, FAQ, organisation and breadcrumb schema to qualify for rich results.
Keyword research
Search terms your buyers actually use, mapped to the right pages.
On-page optimisation
Titles, descriptions, headings and image alt text tuned page by page.
SEO content
Service pages and guides that answer the query directly and read well.
Internal linking
A link structure that supports key pages and guides visitors onward.
Monthly reporting
Search Console and GA4 data plus a log of the work shipped.
How we work
- 1
Free initial review
We look at your site and Search Console data and talk through the obvious gaps.
- 2
Written proposal
Technical fixes, content plan and reporting cadence in a clear scope.
- 3
Technical fixes
Speed, indexing, schema and linking problems are tackled first.
- 4
Content and page plan
New pages for target keywords and improvements to existing ones.
- 5
Monthly review
We read the data, double down on what works and rethink what does not.
Frequently asked questions
What do your SEO services include?
Technical SEO, on-page optimisation, keyword research, content, internal linking and monthly reporting. The exact scope depends on the state of your site, and the proposal lists every task so you know what you are paying for.
How long does SEO take to work?
Technical fixes can show an effect within weeks, while content usually builds results over several months. Timing depends on competition, your site's history and how much you publish. We show progress monthly with Search Console data.
Can you guarantee first-page rankings?
No, and nobody honestly can. Google decides rankings and the algorithm changes constantly. What we commit to is a solid technical foundation, well-targeted content and transparent measurement. Be wary of any agency that promises a specific position.
What is the difference between technical SEO and on-page SEO?
Technical SEO is about whether Google can crawl and index your site: speed, sitemaps, redirects and schema. On-page SEO covers each page's title, description, copy and internal links. You need both; strong content on a broken foundation, or the reverse, underperforms.
Can you do SEO on a site you did not build?
Yes. We work on WordPress, Shopify, Next.js and custom-built sites. We start with access and a full crawl, and when code changes are needed we make them with your approval or coordinate with your existing developers.
Do you work with businesses outside Turkey?
Yes. We work remotely with clients in Europe, the US and elsewhere, in English. For businesses selling into Turkey from abroad, we can also handle Turkish-language pages and hreflang setup.
What is in the monthly report?
Clicks, impressions and average position from Search Console, organic sessions and conversions from GA4, the fixes and content shipped that month, and the plan for the next one. It is short enough to read in a few minutes.
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Let's talk about your project
Describe what you need in a few sentences. We'll pin down the scope together and send a free quote within one business day. You talk directly to the developer.